A loose diamond
Diamonds

Natural. Certified. Chosen one at a time.

Rich sources natural diamonds against your brief rather than from a shelf. Every stone is graded by GIA, and every report is read with you before anything is bought.

GIA Diamonds

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Colour Diamonds

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Begin with the outline

Outlines show shape only, not colour, clarity or light.

Diamond guide

Four Cs, a certificate, and fluorescence.

Read before you buy. Rich would rather you knew what the report says than trusted him.

Open the guide

Colour

D to Z. Where the letter stops mattering depends on the metal and the stone beside it.

Cut

The only C a person controls. Excellent proportions turn light; poor ones swallow it.

Clarity

Graded at 10×. Eye-clean is the real test, and a VS2 can pass it easily.

Carat

Weight, not size. Just under the round numbers is where value hides.

Certificate

A GIA report is the shared language. Rich reads it with you, line by line.

Fluorescence

A response to UV. Sometimes invisible, sometimes a milky cast, sometimes a bargain.